[ FOUNDER · CIVIC DATA TOOLS ]

Consumer intelligence on top of
public data.

Independent tools the public can actually use, built on top of public records. Starting with hospital pricing.

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HospitalCost.com

Founder

Founder of

HospitalCost.com

Senior Marketing Manager at Microsoft

[ CITED IN ]

What I think about.

The questions I keep coming back to, and where I've developed strong points of view.

Civic Data Accountability

Public datasets that exist but are unusable by the people they're supposed to serve. Where the next decade of consumer-facing accountability tools gets built.

Data isn't the productTrust compoundsCoverage matters

Trust Engineering

What it takes to build data tools people can actually rely on, verify, and cite. The discipline that separates a public-facing tool from a marketing dashboard.

Trust compoundsVerification mattersSources are receipts

Decision Quality

Why judgment is the bottleneck, not intelligence. Decision logs as a compounding asset. Frameworks for killing bad ideas early and saying no to more things.

Judgment over outputKill work earlyLess is usually more

[ WHAT I'M BUILDING ]

Independent. Public-data. Patient-first.

Comprehensive hospital pricing intelligence — engineered for accuracy, freshness, and trust at national scale.

HospitalCost.com

Founder & sole developer

Hospitals

120K+

Insurance rates

Federal sources

Independent hospital price transparency tool for Virginia and North Carolina. Joins price transparency files, quality ratings, safety penalties, infection data, and payer-negotiated rates into a single facility-level view — so patients can compare real costs before committing.

Price TransparencyQuality RatingsInsurance RatesFree Reports

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[ TOOLS & EXPERIMENTS ]

Internal tools I've built.

Working artifacts and systems for marketing problems I keep running into.

View all

SEM + SEO

Search Enablement Copilot

The strategic intelligence layer that merges paid and organic search across 48,000+ keywords — classifying, prioritizing, and measuring every recommendation.

Explore tool

Localization + AI

Cultural Copy Adaptation Engine

Turn “perfect translation” into local-market persuasion using Hofstede's cultural dimensions + AI. Psychologically right, not just linguistically correct.

Explore tool

[ LATEST WRITING ]

Recent thinking.

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civic data accountability

The Real Civic Data Gap

Hospitals publish prices. Courts publish dockets. The civic-data work isn't getting it published — it's bridging the gap from published to usable.

5 min read

Read

trust engineering

Trust Is Verifiability, Not Accuracy

Most data tools claim accuracy. Few are verifiable. What turns a dashboard into a citable source isn't the data — it's the receipts a stranger can check.

6 min read

Read

data products