For CMOs, VPs of Growth & Marketing Leaders
Stop guessing.
Start deciding.
I help growth leaders cut through conflicting data, competing channels, and AI noise to make confident decisions that actually move the needle.
Weekly insights. No spam. Unsubscribe anytime.
Microsoft
Senior Growth Manager
10+
Years leading growth teams
$100M+
In managed ad spend
Enterprise
Scale experience
Sound familiar?
If you're nodding to any of these, you're not alone.
Your dashboards tell different stories
GA4 says one thing, your CRM says another, and no one knows what to believe.
AI tools multiplied the noise
You bought the tools. Now you have more data, more reports, and somehow less clarity.
Paid and organic are fighting
Your channels compete instead of coordinate. Budget meetings feel like turf wars.
You're optimizing vanity metrics
Deep down you know the numbers look good but don't connect to real business impact.
Decisions take too long
By the time everyone agrees, the opportunity has passed. Analysis paralysis is real.
You can't explain what's working
When the CEO asks why growth slowed, you don't have a clear, confident answer.
The bottleneck isn't execution. It's knowing what to trust.
What changes when we work together.
Before
Your dashboards disagree and no one knows what to trust
After
One source of truth everyone believes
Before
Paid and organic teams compete for budget and credit
After
Channels work together and amplify each other
Before
Every decision requires a 10-slide deck and 3 meetings
After
Clear frameworks that let you decide in minutes
“Most teams are drowning in data but starving for insight. I help you see the signal through the noise.”
Client testimonials coming soon. Be one of the first.
Who I work with.
Advisory is best suited for leaders who have a team executing but need clearer direction.
CMOs & VPs of Growth
You're responsible for results but drowning in conflicting data and competing priorities.
You need a thinking partner, not another vendor.
Scale-ups ($10M-$100M)
Growing fast but the systems that got you here won't get you there.
You need to level up decision quality.
PE-Backed Companies
Under pressure to show clear ROI and make smart bets with limited runway.
You need confidence in every dollar spent.
Insights
Latest thinking.
ai marketing systems
AI Didn't Simplify Marketing—It Multiplied Decisions
The promise was automation. The reality is a multiplication of choices, each requiring judgment that AI can't provide.
3 min read
Readmeasurement attribution
If Your Dashboards Disagree, Your Org Is Lying to Itself
Multiple sources of truth isn't a data problem. It's an organizational dysfunction that measurement can't solve.
3 min read
Readdecision quality
Coordination Became More Valuable Than Execution
The bottleneck shifted. Most teams can execute. Few can coordinate. That's where leverage now lives.
3 min read
ReadReady for clarity?
Join growth leaders getting weekly insights on decision quality, measurement reality, and what actually works at scale.
Or explore 1:1 advisory if you want personalized guidance.