AI & Marketing3 min read
AI Didn't Simplify Marketing—It Multiplied Decisions
The promise was automation. The reality is a multiplication of choices, each requiring judgment that AI can't provide.
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Insights
Latest thinking.
Sharp thinking on decision quality, system design, and what actually works at scale.
AI & Marketing SystemsMeasurement & AttributionDecision Quality
Measurement3 min read
If Your Dashboards Disagree, Your Org Is Lying to Itself
Multiple sources of truth isn't a data problem. It's an organizational dysfunction that measurement can't solve.
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Decision Quality3 min read
Coordination Became More Valuable Than Execution
The bottleneck shifted. Most teams can execute. Few can coordinate. That's where leverage now lives.
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