About
Richard Callaghan
Growth Decision Systems Architect. Helping leaders align AI, paid, organic, and measurement into one version of truth.
I work at Microsoft, where I focus on systems and decision quality across growth channels.
My background spans SEM, SEO, measurement, and now AI integration—but my real focus is on how these things work together (or don't). Most teams optimize in silos. I help them see the whole board.
I'm not an agency. I don't run campaigns. I help leaders make better growth decisions faster.
What I Believe
Coordination beats execution
The bottleneck is rarely "doing more." It's knowing what to do and making sure efforts don't cancel each other out.
Clarity beats dashboards
More data isn't better. Better questions are better. Most teams are drowning in metrics and starving for insight.
Kill work early
The best decision is often what not to do. Stopping the wrong thing frees up resources for the right thing.
AI is a multiplier, not a replacement
AI makes good decisions better and bad decisions faster. The judgment still has to come from somewhere.
Beyond Work
When I'm not thinking about growth systems, you'll find me on the golf course, playing guitar, or throwing darts with questionable accuracy.
Let's connect
Want to discuss growth decision systems or just say hello?